Are you comfortable with your pest control marketing system? If not, I want to give you a detailed overview and explanation of a suitable program and show you how we can help you grow your pest control business.
We want to show you exactly the steps that we would take if you were to hire an expert to help you get your business to the top of Google and bring you more leads, more phone calls, more clients, and more profits for your pest control business.
Now, maybe you’re here because you’ve attended one of our webinars, or maybe you’ve talked to other pest control operators that we’ve already helped significantly increase the number of leads and sales they’re getting from the internet.
What is the Aim of Pest Control Marketing System?
We aim to help you increase your sales to improve your online reputation, drive more calls and leads, increase profitability, and increase the amount of repeat and referral business that you’re getting as a company.
It starts with your website, and it doesn’t matter if you already have a fantastic website or if you have one that needs a little work.
But in either case, we’re going to need to get into your website and either develop a new version of that website for you or just get into your existing site and make some improvements to help you turn your website into a lead-getting machine.
Now the reason that I say it starts with your website, is that a typical pest control website consists of about three to five pages.
Now, you’ve got a home page, an about us page, our services page, a contact us page and maybe a coupons page but what we found in the pest-control market is that there are a lot of different services that you offer and there are a lot of different cities and areas that you operate in.
If you want to rank on Google, Yahoo, and Bing when someone is typing in those services in the areas that you serve, you have to have pages for each one of those.
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Pest Control Marketing System Can Be Used For Content Strategy and Ranking
If you want to rank for all these different things and all the different cities that you operate in, you need to have pages for each one of these on your website, all with very unique content speaking specifically about that specific service.
Now, there are a lot of different keyword combinations here. So you have to have a content strategy built into your website.
If you’re going to maximize your exposure to those keywords, we need to get into the website and develop those pages for you while optimizing it so you can rank well in the search engines.
As we mentioned earlier, a typical pest control website has a home page, an about us page, a services page, a contact us page, and maybe a coupons page now.
We feel like an optimal Pest Control website has Pages for at least every service that you offer and a page for every city or location that you operate in.
Pest Control Marketing System Can Be Used For Page Citation and Optimization
Typically, a pest control company serves its customers in a 25- to 50-mile radius around their main location.
So there’s going to be an anchor city, which is your main base, but there are also additional cities and towns that you operate in as well. We want to build unique pages for each one of those cities for you.
So when a potential client types in your city pest control, you can maximize your chances of ranking for that keyword. We also don’t just want to have one page listing all of your services.
We want to have a specific page for every single service that you offer. Now every one of these pages has to be unique and optimized for the search engines.
So we optimize the title tag, the H1 tag, and the body content. All of your key services are keywords for that particular page, and I can’t stress this enough. This is where we see it done wrong. So often, those pages have to be you.
I think you have to write completely different, completely original content for each specific city and service.
So that’s one of the things that our team spends a lot of time doing. We were looking for unique content for all your services and all of the cities and markets in which you operate. Now, the website is built, and we’ve got our content strategy in place.
We’ve got pages for each one of your services and pages for each one of your cities, and all of that is unique and optimized correctly with the right title and H1 tags.
Pest Control Marketing System Can Be Used For Website Structure
The next step is to make sure that the website converts well by converting. Well, I mean, we want to make sure that when somebody gets to your website because of your marketing efforts, it is as compelling as possible to get them to take the very next step, which may be to pick up the phone and call your office or fill out a form.
An online forum, so for us, it’s certainly important for your pest control company to rank well in the search engines, but it’s surely much more important that you’re getting calls, you’re getting leads, and you’re growing your business. So we take it much further than just search engine optimization.
Some of the things we like to do from a conversion optimization perspective are: we want to make sure that you have your phone number in the top right-hand corner of every page of your website.
There are a lot of different reasons why someone would come to your website. But one of the main reasons they would visit a pest control website is so they can call you, so we want to make that as easy as possible.
Putting your phone number in the top right-hand corner of every page makes it easy for them to find your number, pick up their phone, and call you.
We also want to make sure that there’s a web form on every single page of your website. This form is just a place where they can go and type their name and phone number and send you a quick email.
So whether they landed on your Pest Control page, your bed bug treatment page, your home page, or your termite services page, why make them take three extra steps to go to your About Us page or Contact Us page if they just want to contact you?
So we make sure that every page on your website has an easy form for them to fill out to be able to contact you quickly.
Read also: 5 Key Pest Control Tips for a Pest-Free Farmhouse
Pest Control Marketing System Can Be Used For Social Media Marketing
We would also like to leverage social media profiles on your website. We find that the more information that a potential client can get about you and your company, the more they’ll feel comfortable that you’re authentic and that you’re going to treat them right, and the higher the probability is that they’ll pick up the phone and call your office.
So we make sure it’s easy for them to find you on social media. On your website. We also like to leverage authenticity. We like to use real pictures of the owner of your company, your staff, your office, your trucks, and your equipment.
Pest Control Marketing System Can Be Used For Leads and Conversion
The more people feel comfortable, the higher the conversion rate will be, and we’ve seen this happen time and time again.
We’ll take a generic vanilla website and put pictures of real people on it, and the conversion rates will skyrocket. So if you drive a hundred people to your website,
You only get one call. That’s not great. That’s a And per cent click-to-call ratio, but by leveraging some of these strategies, we’ve been able to double triple, or even 10 times that, so just getting in the same 100 visitors if we can get 10 people to call effectively has a 10x effect on your marketing efforts.
So we want to spend a lot of time focusing on the conversion elements of your website to maximize your profitability and the effectiveness of all of your campaigns. So we make sure that we think about all these conversion elements on every page of your website.
Pest Control Marketing System Can Be Used For Website Optimization for Mobile Devices
Now the next critical element from a conversion perspective is mobile website optimization. More and more people are getting to your website from their mobile devices. When a customer has an issue, they want results right away.
Chances are they’re going to pick up their phone, tablet, or Android device. They’re going to do a quick search. They’re going to click on the first website.
They see, and they’re going to give them a call. If that website isn’t mobile-friendly, they’ll likely hit the back button and click the next site in the list.
We’re going to make sure you have a completely mobile-optimized version of your website. So your visitors can quickly get the information.
They can tap a button and dial your office without having to copy down your number and read it out from their phone. This is essential; if you don’t have a mobile-friendly website, you are losing business.
Pest Control Marketing System Can Be Used For Google Maps and Google My Business Listing
Now the next really important piece of this equation is Google Maps optimization. Google Maps is one of the main places that people look for when they need pest control services.
Now we talked about setting up your website and optimizing it for the search engines, putting all the right elements in place for conversion.
But what we need to do now is make sure that your ranking is on the map in your market. Three core elements go into getting rank. Well, in Google Maps, the first is having a claim that an optimized Google Maps listing now exists.
In Google My Business, there are some steps that we follow to make sure that we have claimed your listing and that it’s optimized correctly.
Of course, we follow Google’s best practices, and there are little things that we do to make sure that Google knows exactly what your name, address, and phone number are so that you can rank well in the map listings.
The second critical element for getting ranked in Google Map is having good citations A citation is any mention of your website, your name, your address, or your phone number all across the web, whether a site links to you or not.
Read also: How To Prepare Apartment For Pest Control
Conclusion
Allow me to explain. When a user searches for pest control companies on Google, the search engine determines which company should be ranked first, second, third, and so on. In actuality, Google wants to display the most reliable and relevant businesses.
And so they’re looking at things like how often your company is referenced not just on Google but on other places around the web. For example. Are you listed on yp.com, are you on Angie’s List, or are you?
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